It all started in mid-2019, when after many years of experience working in the world of watchmaking, we decided to create a unique brand that fills a gap in the luxury watch market , encouraged by a large team of creatives, artisans and watchmaking experts, with whom it has built relationships for almost a decade.
One of the main premises has always been, trying to offer a unique product, with real diamonds, at a fair and accessible price, is what characterizes us. That is why after one year, we can conceptualize and materialize the idea, and see the final result in the designs and quality offered in each watch, which are of sublime delicacy and first-class materials
The name of our brand IO.DOMO comes from the word diamond, and from its definition in ancient Greek that means "I command" or "I rule", taking this as an essence to create a product that represents strength, durability, beauty and that It characterizes that woman who lives under her own rules, is that we decided to make her our emblem.
This characteristic diamond is proudly represented in our logo as a symbol of all these qualities, because we know that elegance and distinction are created through subtle sober but highly relevant details. And it is in this way that the IO.DOMO woman moves captivating through life.
We take what we do very seriously, that's why our philosophy is “Do things right, or better not do”, for which we create a manufacturing process, not only putting the best materials and guaranteeing our quality, but also seeing that our sources come from certified suppliers, fair trade, trying to create clean processes from the social to the ecological.
We are not just another global player, we focus in make fashion for friends, with heart!